The Marketing Strategy Of The Campus Of China Unicom H Branch

China’s political, economic and market environment is becomingincreasingly better. Under this premise, various economic and environmentalfactors lead to the development of Communication Industry, such as social,scientific and technological progress and the change of market.Over two decades, due to reform and restructure, competition in domesticcommunication market has become fierce. Domestic communication industry hasformed a tripod complexion of China mobile, China telecom and China unicom.In the new market, it is strategically significant for the H branch of ChinaUnicom to rationally face the new pattern, which is formed by the change ofindustry structure and competition.In this paper, different management tools for marketing are implementedeffectively. It starts from the domestic communication market, focuses on thedevelopment of overall global industry and integrates actual business, operationsand problems of China Unicom H branch in its campus market. This paper, fromfour aspects-namely politics, economy, society and technology, studies macroenvironment, market environment and campus relations, then disscuss itsmicrocosmic (competition) environment from five aspects-campus consumer,suppliers’ bargaining power, alternatives, potential competitors and the industrycompetition.Based on this, the paper sums up the advantages and opportunities andselects competitive products for campus market. At the same time, it points outthe weaknesses and threats, and forms a Strategy Matrix constructively. Underthe principle of marketing mix, this paper details and analysises its campusmarketing strategy, focusing on direct selling team building and Campus channeldeveloping. Finally, it proposes some advice on the development of campusmarket.In conclusion, making complicated subjects understandable, this paperdisscusses concrete development of marketing and its management direction, andputs forward safeguards for the implementation of the marketing strategy. F or theH branch of China Unicom, it provides a significant guidance to the operation and development of campus market.