Research On Development Strategy Of JLED Electric Power Design Institute Of Jilin Province

With the separation of factory network, major and auxiliary, transmission and distribution of in China, the reform of the electric power system is continuous deepening. Meanwhile, with the sustainable development of electric power industry, the electric power survey and design enterprises are greeting a good opportunity to make great progress. JLED Electric Power Design Institute is also achieve its own extraordinary development, making a great achievement in technical ability, human resource structure, business performance and so on. However, with the growth rate of electricity industry is reducing,the market become saturated, the competition in the industry become further intensified. In addition, the promotion of the electric power system reform also has a profound impact on all parties in the electric power industry,there are both challenges and opportunities. JLED Institute face changeable industrial environment and market environment, exposing many problems and contradictions in the process of development. Therefore, in order to survive and has sustainable development, JLED Institute must analyze the internal and external environment in a strategic perspective, determining the direction of development and development goals to find a way suitable.In this paper, case study is used as the basic method. The study of the paper is based on the background of the current development of the power industry around the world, combines with the development history of JLED Electric Power Design Institute. With the guidance of strategic analysis method, we have all aspects analyzed of the competitiveness of JLED Electric Power Design Institute. In this paper, we use SWOT and QSPM analysis, combined with the external environment and internal conditions, made out the develop strategy that taking SO type strategy mainly and he other three strategic plans supplement.Meanwhile, the paper study the present situation,development environment and industry trends, technology management capacity to put forward the suitable development strategy of the JLED Electric power Design Institute finally. This paper presents that the overall goal of JLED is to stronger the main industry, grasp the opportunities of the new energy industry.And JLED has to base it upon the province and advanced technology to expand its business scope, transform to engineering company, and eventually become a power engineering company that has the scale benefit and characteristic development path.The research has a strong reference value for Electric Power Survey and design enterprises in how to make out the development strategy and enhance the management ability, therefore realize the sustainable development in the fierce competition environment.