| Telecom industry is an important industry related to national economy and people’s livelihood. Developed as a new technology based on service all night, every technological innovation not only means the upgrading of industrial technology, also need to be constantly innovative marketing mode, improve service quality, enhance market share and increase profitability. "Twelfth five-year" period, China telecom made remarkable achievements, the development of mobile broadband network accumulative total investment more than 140 billion yuan, 3G network coverage at the end of 2015, 100% of the city, more than 100% of the villages and towns and administrative villages, the 4G network has covered more than all the villages and towns all over the country; Rate faster 4G+ is deployed in the construction of the network. Changchun telecom China telecom as an important component, also continue to strengthen technology investment, improve the quality of service. In 2011-2015, changchun telecom telecommunications network accumulated investment of more than 60 billion yuan. Fiber by the end of 2015, covering nearly 25 million m households, city fiber covering users achieve 75% above, the main business customers and urban residential district to realize optical network coverage, 100% administrative villages through optical fiber. Peak value of the mobile users download speed from 2014 is given priority to with 3Gup to 3. 1 Mbps of current is given priority to with 4G 150 Mbps. The coming of the era of 4G is not only the upgrading of technology, also called market development model transformation. This paper will be based on the 4G era of new pattern of competition in the market of changchun branch of China telecom market development strategy for research.In this paper, the research take the literature material method, case analysis and classification analysis from five parts. The first part is the introduction part of the article, mainly discusses the background of the selected topic, the research significance, the purpose of part of the overall planning of the article. The second part introduces the theoretical basis and method of business development, for the study of in-depth development of the theory of prepare enhancement research theory support. The third part is the main part of the article, this paper discusses the C city telecom business market development present situation and existing problems of analysis, belongs to the train of thought to ask questions, analyze problems in the essay. The fourth part puts forward the C city telecom company 4 g platform business market development countermeasures, belongs to the section of the article to solve the problem. In this part not only analyses the system of C city telecom business development mode and market positioning, business development can be selected and put forward the ways and solutions. The fifth part is conclusion and prospect. Summarizes the full text, and further research direction is put forward. |
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