Study On Internet-based Businesses Process Optimization Of FM Co.Ltd

The vigorous development of Internet technologies and applications has changed the social environment and the enterprise competition environment,and it also profoundly affected the evolution of enterprise business model. The internet industry is eager to find proper ways to combine with business entities after a savage growth stage. At the same time, the automotive aftermarket in the explosive growth and out-of-order competition is urgently seeking for a breakthrough. Enterprises require optimizing the business process and making full use of the internet technologies and tools in the internet era. Thus the combination of automobile aftermarket and the internet is the trend of the times. Internet companies such as vertically integrated electric business platforms and automobile industry medias want to spread profit sharing. And the traditional entity group of car companies, car dealer groups, car repair shops and auto repair shop chain also open electrical business model for the market competition conveniently. Auto service market is developing rapidly with the core of O2 O, while online products and services in common development, market resource integration is speeding up, industry profit model is gradually perfect, commercialization process is accelerating.FM cooperation is subsidiary of F group which is a large-scale automobile production enterprise group and taking the responsibility to develop automobile aftermarket business chain. FM CO. must face the market changes and requirements with positive change in the trend of internet technology development and automobile aftermarket market structure changes. And the internet-based business process optimization of FM CO. is to solve current business bottleneck and set up a long-term development foundation.First, this paper studies the basic idea, principles methods, conditions of business process reengineering theory and implication, method of value chain analysis theory. It then analyses the state quo of main business process of FM CO. three core business which is new car sales, after-sales service and secondhand car business, summarizes present problems based on the theories method research of business process reengineering and value chain analysis, combining with FM CO. development requirement.Second, this study finds key points of business process optimization based on theory analysis and status analysis, designs a internet-based business process optimization project for key business processes or links of new car sales, after-sales service and secondhand car business of FM CO. setting the goal of improvement of customer experience, and analyses the characteristics development point of the business optimization design.Finally, this study clears the importance of the safeguard measures of business process optimization and analyses the necessity, direction and specific content of safeguard measures from three aspects which are organization construction, personnel training and performance management. And it then analyses the effect of business process optimization of FM CO.In summary, this study bases on enterprise project and applies in practical work and significantly improves customer experience and promotes enterprise development, at the same time provides example of internet transforming of traditional enterprise.