An Analysis Of Business Model For Parking Platform:a Value Net Perspective

With the capacity of vehicle possession in cities continuously increasing swiftly and violently, the difficulty for parking has become a major social problem which restricts the development of the city in China. Parking information platform based on with mobile Internet, intelligent terminal, parking guidance technology, has set up a bridge between the car owner and the information of the parking lot.From the perspective of business model innovation, Parking platform has explored a new way to improve the efficiency of information acquisition, and make an inventory of the stock of parking resources.At present Chinese, business model innovation for platform enterprises has been or is changing the traditional industries. In the retail, car rental, catering and other industries, the new business model has demonstrated the strong vitality of the market operation mechanism, is worth parking lot of reference.Therefore, from the point of view of theoretical research and empirical research, combining qualitative analysis with the case analysis, it is necessary to make a systematic and comprehensive study on the parking platform business model. And the research of parking platform is relatively less, more attention is focused on the improvement of parking facilities, the improvement of the function of parking facilities, the reasonable suggestion of macro policy, the investment and financing of parking lots. The research results are very limited for the real value of the enterprise.This paper selects the parking platform and the parking platform business model as the main research object, firstly combing the research results of parking industry at home and abroad, the parking platform concept and main functions are introduced systematically, the main parking platform is classified, and the external environment of the parking platform development and the development course of the parking platform are summarized.On this basis, the paper analyzes and summarizes the value proposition, value net model, income model and competitive strategy. The key is to achieve the sustainable development of parking platform. The key is to develop the company strategy, stimulate the transfer cost, and extend the business boundary to other areas of smart city. This conclusion will be used to provide a reference for the improvement of parking platform enterprise business model.Finally, through the case of enterprise "51 Park Platform" and "51 Park APP" and other terminal functions are introduced, and the use of SWOT model for the 51 park’s strategy and revenue model in-depth analysis, combined with the typical parking platform business model elements analysis framework, the future development direction of the car free parking lot.