Research On Financial Risk Control Of ZD Real Estate Company

With the rapid development of China’s economy, market and economic environment is increasingly complicated, the financial risk that China’s enterprise faces is more and more big.And the financial risk is a key factor in determining the survival of the enterprise, this requires companies to pay close attention to financial risks in daily activities, make the real-time analysis and control of the financial risk for enterprise, to pave the way for the sustainable development of enterprises. Capital is the lifeblood of the enterprise, the quality of capital movement is the most direct manifestation of the financial risk. And the real estate enterprises as the pillar industry of the national economy, at the same time, it is also a typical capital intensive enterprise, should pay more attention to the financial risk control of real estate enterprises.First, this thesis is based on the research of enterprise financial risk and financial risk control, combined with the specific situation of ZD Real Estate Company in depth and the characteristics of real estate enterprises, a typical capital intensive enterprise, in this thesis, the main line is every link of the enterprise capital movement, financial risk can be divided into financing risk, investment risk, working capital risk, capital recovery risk and income distribution risk, According to the actual circumstances of the ZD Real Estate Company,identification of these five risks respectively, from two aspects that internal and external analysis of the reasons. And then, do a comprehensive evaluation for ZD real estate company’s financial risk, on the basis of the financial risk identification, by identifying the factors that cause the financial risk of ZD Real Estate Company, using the comprehensive evaluation method to establish the comprehensive evaluation system, do the forecast for ZD Real Estate Company of the possibility and severity of financial crisis, whether the enterprise will be in the financial crisis and the severity of the crisis because of the Identified risks, come to the conclusion that ZD Real Estate Company is in a moderate crisis state, and the results were verified by the relevant model, to make the results more persuasive. finally, separately from the financing, investment and other aspects targeted to put forward specific measures to strengthen the financial risk control of ZD Real Estate Company. Through the analysis and research of this thesis, hope that the financial risk control of ZD Real Estate Company has a certain help, make the enterprise healthy development.