Fujian Province,Zhangzhou Agricultural Bank Of China Internet Financial Products Innovative Research

In the Internet era,Internet financial management relies on information technology,big data technology and cloud computing technology to achieve rapid development.Its advantages of strong liquidity,short time,low cost,quick recycle and high profit are favored by wealth management customers.Has become the trend of the financial industry.In the era of "Internet + Finance",financial institutions of all sizes and sizes have launched network financial services and mobile financial services one after another,introduced hundreds of Internet financial products,and the Internet financial management ushered in a"one hundred schools of thought contend,flourishing" situation.Zhang zhou RCCB established on the basis of credit cooperatives is committed to the development of Internet financial wealth management services.However,due to the network technology,the relatively poor financial management and operation modes,the failure of financial wealth management products to meet the demands of financial markets and other issues,the interconnected financial wealth management services Development lags behind.Therefore,this paper analyzes the existing wealth management products of farmers in Zhang zhou City,and analyzes the customers' satisfaction with the existing wealth management products of Zhang zhou City Rural Commercial Bank through questionnaires and SPSS statistical analysis method,in which Based on the current more successful several financial products made a comparison and empirical analysis,and further innovative design of the Zhang zhou City Commercial Bank Internet financial financial products,while the Internet financial management products proposed the development of safeguards.