Study On The Strategic Management Of M Company

In the 1970 s, pig industry in developed countries in Europe and America gradually into intensive development phase. Specialization promote production far more efficiency than China. Now, the Chinese pig industry is in a consolidation stage of industrialization, and industry capacity is being gathered by the form of backyard to large-scale. The experiences of developed countries can provide a reference for the restructuring and development of Chinese pig industry.This paper analysis the characteristics, present status and prospects of China’s pig industry.Through the analysis of the industry opportunities and threats in the transformation period, and the competitive advantages and disadvantages of the enterprises, discussing the enterprise how to establish the core competitiveness of the industry’s strategic planning and strategy implementation. According to the analysis,we can also conclude that enterprises should be realized scale expansion through rational general layout planning, learning industry benchmark, standardization management and environmentally friendly to build the core competitiveness to achieve the low cost development Strategy. Finally, this paper also provides a case study for other Chinese company in the initial stage of pig industry. And put forward the prospects of international competitions in the future.