A Study On The Localization Of Foreign Boutique Hotel

The development of boutique hotel in overseas in the 1980s, which has more than thirty years in the foreign history, and the development in our country, there was about a decade. The emergence and development of boutique hotels rely on stable, mature economic base and long-term accumulation of cultural heritage. Now, in the pursuit of individuality and enjoy consumption, boutique hotel in the high-end consumer crowd popular these days, the peak of China’s boutique hotel development appeared inthe period of 2007-2010, But there are many problems in design, management, human resources and cultural development, lead the most not be recognized by the market. Therefore, in order of the sound development of boutique hotel and long-term development, localization of foreign boutique hotel Road imperative. In order to avoid the phenomenon acclimatized foreign boutique hotel after entering China should meet the needs of the Chinese market in terms of products, marketing, services, human resources, fully integrated into the Chinese market, and to adapt to the host culture, the implementation of a true localization.Firstly, by comparing our country and abroad boutique hotel development status and development trend, summed up in terms of foreign boutique hotel brand benefits, decoration design, management, human resources strategy, marketing capabilities and other advantages for development, put forward the development needs of our boutique hotels go according to foreign boutique hotel localization roads. Secondly, on the basis of the analysis of the significance of the localization of foreign boutique hotel, boutique hotel development fatigue analysis of current situation, foreign boutique hotel off-site development needs, the possibility of localization conditions, proposed the inevitability of foreign boutique hotel localization. Through the above analysis, combined with localization pattern, proposed the establishment of a clear market positioning, create a good community relations, focusing on hotel reputation management, and create high-quality hotel culture, training personnel, and other characteristics of high-end boutique hotel’s localization strategy abroad. And iconic Intercontinental’s boutique hotel brand-Hotel Indigo Lijiang localization features empirical research, providing more practical reference value for the development of the boutique hotel.