WD Community Home Endowment Service Marketing Strategy Research

Now China is in the period of an ageing population, In order to do a good job in population aging actively response to social population aging brings many challenges, solving the problem of the elderly endowment. In this paper, based on the actual situation of the nanchang city endowment, Analyzed the nanchang city endowment service industry development present situation and the marketing environment, To the community home endowment service the new endowment way to carry on the comprehensive research., To the community home endowment service the new endowment way to carry on the comprehensive research.In this paper, on the basis of community home endowment service, The theory of maslow’s demand theory as the old-age needs guidance, Through the visit, to the community endowment service needs of the elderly and investigate the demand price, define the marketing orientation of WD community home endowment service station. Research house stood in front of the service at the same time, service and after service of process, in combination with 7 p ’S theory of service marketing, and expounds the advantages of community endowment patterns that occupy the home., Service marketing of WD community home endowment service analysis. On the basis of advocacy services, procedural and standardized management of the whole strategy, show that occupy the home endowment service in endowment superiority in the industry.Community home endowment the pension model can solve the problem of part of the social endowment, Community to guide the elderly out of the house, let them enjoy happy harvest health, further enrich the elderly life, mind and body get great satisfaction.