Study On Marketing Strategy Of Liaoning Mobile 4G Business

Fourth generation mobile telephone mobile communication standards, refers to the fourth generation of mobile communication technology, foreign language: 4G. Since December 4, 2013, the Ministry issued a license to the three operators TD-LTE license, marking China’s communications industry officially entered the 4G era. In the era of 3G business, three domestic mobile operators, China Mobile, increasingly fierce competition between China Unicom and China Telecom, originally living in an absolutely dominant position of China Mobile because of the defects of the 3G technology, in the development of 3G business significantly behind its competitors in. With the new era of mobile Internet has come, the three major telecom operators in order to expand the market share of its users, are beginning to from the past pursuit the new transformation of the number of users, to the depth of the stock of the development of customer value, competition will be focused to meet the high-speed users to access, multi media, pertinenced and different requirement of 4G services market.Under the new market condition, providing an unprecedented market opportunity, at the same time, it will lead to three major telecom operators in 4G services market in the fierce competition, market competition is like sailing against the current, either. To under the new competition environment, and constantly improve the market share and the core competitiveness of enterprises, telecommunications operators will research on the business development strategy of science, through the reasonable marketing strategies, continue to meet and enhance the customer demand and satisfaction and competitive advantage. In this paper, by using the marketing strategy theory and analysis tool to analyze the marketing environment of Liaoning Mobile, combined with the Liaoning Mobile its actual operating conditions. Then it is concluded that the A is in line with the development environment requirements and meet the Liaoning Mobile actual 4G service marketing strategy, Liaoning Mobile future 4G service marketing strategy to provide a reference for formulating the. Also in order to ensure the marketing strategy can be successfully executed, this paper from the integration of financial resources, integration of human resources, information resources integration etc. three aspects proposed Liaoning Mobile Marketing Strategy for the implementation of security measures.