Research On A Company's Marketing Strategy In Self-service Equipment

In recent years,with the rapid development of China's economy,people's consumption concept has gradually changed,and the demand for products and services has also been more timely and convenient.Self-service devices are becoming more and more popular.The financial banking industry also uses advanced self-service equipment to replace traditional,inefficient,manual cash processing services.The installation and use of self-service equipment will be the mainstream trend in the future.The relevant data shows that the cost of using sub-self-service equipment in the financial sector and related organizations is obviously more advantageous than the labor cost.The demand for cost control within the bank and the demand for market cash demand amplification become domestic The huge driving factors for the development of self-service equipment,so many related companies have also invested in the production and marketing of self-service equipment,aggravated the market competition atmosphere,this time marketing is particularly important,marketing strategy for any one of the company's development to play a Important role.This article takes A company as the research object.Firstly,based on marketing related theory knowledge and market industry consultation,this article conducts a comprehensive analysis of the industry's development history and development trend.Then it analyzes and studies the status quo of A company's financial self-service equipment marketing and discusses its influencing factors.Finally,it aims at the company's actual situation.Problems in marketing put forward corresponding marketing strategy optimization recommendations and specific safeguards.The full text is divided into five parts.The first part is the introduction part,including the question,research significance and purpose,research methods and research ideas.The second part is the elaboration of related theoretical and marketing environment analysis tools.The third part analyzes the current marketing environment of Company A from two aspects of macro environment and micro environment.The fourth part analyzes the status quo of the company's self-service equipment marketing and its problems,including introduction of Company A's profile,analysis of existing marketing strategies,application of target marketing strategies and evaluation analysis,and analysis of financial autonomy from the marketing relationships of relevant parties such as channel providers and competitors.Problems with equipment marketing.The fifth part is the optimization and implementation guarantee of the marketing strategy of the autonomous equipment.It puts forward the optimization suggestion of the marketing strategy,analyzes the influencing factors of implementing the marketing strategy,and analyzes the company's reform and innovation measures from different angles.The sixth part is the conclusion.Through the analysis and summary of the previous chapters,it was concluded that the company's long-term development must change its marketing strategy,follow the law of product life cycle,and continue to innovate,so as to maintain strong competitiveness and sustainable enterprises in the fierce market environment.benefit.