New Medium To Brand The Usefulness Of The Dissemination Research

"I know half of my advertising expense was wasted,but the problem is that I don't know which half was wasted" . For many years, the problem still puzzlies advertisers.As part of marketing practice, the ultimate goal of brand communication is the ultimate goal of marketing practice,which is sales promotion.A variety of communication methods and forms created by the new media have provides new communication tools for effective communications, decreasing invested cost,promoting communication effect,creating brand value,and etc. Firstly,LCD TVs in business buildings have covered high-income groups in the city ,and penetrated these kind of groups with brand information deeply. Such an approach could promote communication efficiency for these kind of group intentionally. Secondly,Full color LED display for ourdoor advertisement have excellent qualities.It makes maps, text, audio and video in one combined and attracts the audience's attention with a vivid image. Its unparalleled advantages have grasped the life styles of "three-high crowd" accurately.And also its effective business influences have created and strengthened a relationship from brand to the target audiences, which led to strong buying behavior. Thirdly,mobile telephone media provides different kind of advertisement services for different kind of groups and different requirements of advertisers.It could publishes specific advertisements based on age, sex, location, and etc,which overcome the blindness of dissemination.Finally,the rising of Internet have created countless communication forms and methods, and it provides a broad platform for brand communication with its great information capacity.The media strategies focus on the inevitable meeting between audience and media.Consumers and media is a choice of two-way relationship.The initiative and selectivity of consumers have been greatly increased,especially in the current diversified times.The audience is becoming increasingly easy to convert in between the media,and the split-flow of media audience has become increasingly evident. Therefore, combination of media is the choice to improve the efficiency of the media.Brand building has always been the need to keep up with changes in the environment.The revolution of new media technology has bring new opportunities for brand communication, so enterprises should make full use of the advantages of new media for brand communication and maintenance, which is based on the experience of traditional forms of brand building and on an open mind to explore the potential of new media in depth.