| In the environment of information technology and globalization, the traditional boundaries of the enterprise is being gradually weakened, the rapid diffusion of knowledge on a global scale, the frequent movement of high-quality workforce, these factors make the business closed innovation facing difficulties.In this context, "open innovation" model of innovation has become the new choice for enterprise innovation and problem solved. In this mode, the link between more frequent and close exchanges wovening into a huge "network", and whether a company can successfully commercialize new products will depend on its efficiently embed this "Net", in other words, embedded in the network performance businesses have a pivotal role to commercialize new products. Enterprise network embeddedness is the objective performance of enterprises in the environment, while the real work is the ability of the enterprise itself. Companies commercialize new products which can not be separated enterprise market, it must be able to identify sensitive, access and use information, resources, market parties, and further integrate various resources as a commercial core processes. This paper seem dynamic capabilities as market awareness and market integration. How embed dynamic capacity to influence the commercial performance through network embeddedness, in order to improve enterprise management and clarify many problems.This study based on the review of relevant research literature, defines the research object of this paper, further put forward the research hypothesis between variables, and a dynamic capabilities as moderating variables influence the theoretical model of network embeddedness and commercial performance relationship. Finally, based on the large sample empirical research, uses the questionnaire survey method collect for 319 enterprises related data, and with the aid of SPSS20.0 and AMOS21.0 factor analysis, path analysis and regression analysis, to validate the proposed research hypothesis and theoretical model. This study finally get the following conclusion:1 〠For the measurement of embeddedness network, dynamic capabilities and commercialization performance, this paper elaborates the concept and definition according to the literature, and through quantitative method to verify and clear the dimension measurement. This research station on the shoulders of many scholars, embedding dynamic network is divided into relational embedding and structural embedding and cognitive embedded, the dynamic capability is divided into market awareness and market integration ability, the commercialization performance is divided into business profit performance, business growth performance and business opportunities.All the three facets are empirically proved has good validity and reliability.2 〠The significant positive correlation between the embeddedness network and commercialization performance in this paper,only relational embedding dimension for significantly positively related to business growth performance has not been verified. Frequent contact between businesses and trust each other and be able to solve the common problems about new product commercialization has a positive role in success. Network embedded dimensions and significant positive correlation between the dynamic capability all dimensions are verified. Dynamic capabilities significantly correlation between each dimension with the business performance of each dimension are verified. Communicate information between enterprises can have more zero sensitivity to the market’s perception and judgment and the ability to integrate into a highly efficient team to successful commercialize new products, so as to make the enterprise profit, and growth in the study together, there are more likely bring opportunities for enterprise innovation and commercialization, etc.3ã€Dynamic capabilities play a moderating role between embeddedness network and commercial performance. Enterprise’s position in the market network, frequent contacts with other corporations and trust each otherare enterprise’s capital.By dynamic capabilities the capital in a network will be transform into commercial capital, enterprise in the process can get profit, more growth and get more opportunities, this is the way of boosting the commercialization performance. |
