Study On The Marketing Tactics Of Shenzhen YZX Electronics Co., Ltd.

In recent years, with developing of the modern civilization and the population continuously increasing, the whole world energy demand increasingly, until 2020, the whole world energy consume quantity increase 1 times. At present, energy demand primarily satisfied by fossil fuel depletion, Resources is increasingly dried up, for instance petroleum, coal, natural gas, etc. And the resources maintain will become the important problem, at the same time green house effect, acid rain etc. serious pollute environment, endanger the mankind existing. Therefore look for the new energy and improve environment become people face the important project. Lithium chemistry energy will make progress in 10 years, lithium ion battery named "green energy" because of its good environment, At present, lithium ion battery already developed new-style high technique industry. So lithium ion battery demands are rising year by year, Lithium ion battery industry has become one of those which are developing the fastest. Meanwhile, the great market demands attract many enterprises to be engaged in lithium ion battery. To which leads fierce competition. Many enterprises are facing the new opportunity and challenge. YZX company facing the keen competition and should draw up marketing tactics which should be geared to both the market needs and the individual needs from actual conditions.This thesis makes an introduction from the product characteristics including lithium ion battery conception, main application realm and prospect. Then analyses the marketing distributing status of whole battery industry, describing produce and analyses sell status by whole world lithium ion battery, and also analyses china battery industry's development and consumption status, Find out battery opportunity of the challenge, development, and trend in the future.And also analyses marketing environment, Shenzhen YZX electronics Co., Ltd. make the market selection and also some suggestions about marketing tactics in products, price, promotion and place are put forward for the company by analyzing its marketing tactics.