| With the rapid development of economy and consumer’s growing demand for real-time service, chainoperation mode in the restaurant, hotel, tourism, education and other industries widely used. At the sametime, chain operation mode of tentacles are rapidly extended to digital quick printing field, and got thefavour of the industry, more and more investors, a few short years, across the country, digital quick printingchain enterprises have sprung up to grow up, not only foreign fast printing chain brand into the Chinesemarket, China’s chain quick printing with the localization of brand also rise rapidly.Chain operation mode in domestic digital printing industry just started soon, is still in its infancy, inthe past two years, more and more fast printing industry entrants, but the same business types, main istender, advertising materials, small volume and the copies of landscape architecture design class files, etc.Some quick printing shop to woo a client, will be unlimited wooing customers, is not conducive to therapid development of the fast printing industry, in this case, set up digital quick printing chain operationsystem is necessary.Digital quick printing chain operation is a typical product of digital printing tide push. And isdevelopment in the direction of large-scale, standardized and mature. Quick printing chain businessenterprises should make full use of its own brand, the advantages of the technology, accurate marketpositioning, expanding living space, to drive home the healthy and rapid development of digital quickprinting industry.Chongqing weixin graphic design co., LTD.(hereinafter referred to as "weixin graphic) as the largestdigital graphic in chongqing quick printing enterprise, and is the most quick print similar companies, arenow facing how to build a chain operation business system, find the establishment of the company’sbusiness model, further expand the scale of operation, seize market opportunities to myself to do stronglydoes.Paper is in this context, through reading a large number of literature, understand the research status ofdomestic graphic digital quick printing industry, summarizes the advanced methods and experience,through the weixin graphic chain business model, analysis of the current situation of chain operation andmanagement are pointed out from the problems and deficiencies, and find the reason, in view of theexisting problems and the reasons, put forward countermeasures for improvement, and establish a set ofscientific, operational and efficient system of chain management business model. To strengthen thedevelopment speed of the new graphic chain operation, objective, accurate positioning business model, tobuild a service-oriented chain value system and standardized service management system, improve servicequality and level, find out weixin graphic chain operation strategy, business model innovation to promotehealthy development of weixin graphic transformation and upgrading.Paper firstly based on the theory of chain operation and business model, find the concept of chainmanagement business model, classification and characteristics. Then in combination with the practicalsituation of weixin graphic development, analyzes the weixin graphic formation, development and presentstatus of the chain business model, in different stages of weixin graphic chain operation in the mainproblems and causes. Next, based on the graphic industry macro environment and business model analysis,find weixin graphic chain management business model innovation strategy, innovation content and target.Papers on the study of weixin graphic chain business model, for weixin graphic to the adjustment of thechain business model provides the development idea, the related principles and policies, these are for thedomestic similar enterprises in the chain business model to provide certain reference significance. |
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