A Study On The Relationship Among Entrepreneurial Orientation, Organizational Learning And Strategic Change

In a global economy, highly dynamic, complexity and unpredictability are the distinctive features of China’s economic transformation. As an important tool for the organization to cope with such uncertainty like the shifting environment, the strategic change is getting much more attention by scholars home and abroad. The strategic change could help achieve the dynamic matching between the organization and its external environment, and guarantee the survival, development and the long-term competitive advantage of the organization. The thesis aims to discuss the entrepreneurial orientation and the organizational learning, and suggests that these two factors could significantly affect an enterprise’s strategic change. Given that the academia rarely focuses on the relation between these three factors, the thesis integrates the entrepreneurial orientation, organizational learning and strategic change into the same integrated model to analyze its mechanism. The thesis selects 154 enterprises located in the Pearl River Delta as the research subjects, and uses SPSS 19.0 to conduct the reliability analysis, validity analysis, correlation analysis and regression analysis on the data gathered from surveys. The study shows that entrepreneurial orientation and organizational learning positively affects the strategic change, entrepreneurial orientation positively affects organizational learning, and organizational learning serves as the intermediary between two other factors. The study proposes that an enterprise should constructively build the entrepreneurial orientation and enhance organizational learning to promote the implementation of strategic change, so that the effect of it could be improved.