An Empirical Research On The Relationship Among Entrepreneurial Orientation, Organizational Learning And Entrepreneurial Performance In Medical Enterprise

Pharmaceutical industry, a special industry with a combination of traditional and modern, which sets the first, second and tertiary industries as an integrated industry, is an important part of the national economy. It has strong professional requirements on finance, information technology, human resources, management, branding, etc, which is a high input, high output, high.risk, knowledge.intensive, highly specialized industry. From a global perspective, the pharmaceutical industry is in rapid growth phase which is much higher than the world average economic growth rate and has brought endless bright future for the domestic pharmaceutical industry in China. The characteristics of low.end market which is "much, small, scattered, chaotic, etc", is very obvious.From the current development trend, although the pharmaceutical industry is inherently high.risk industry, pharmaceutical companies must strengthen their innovation, constantly find something new in what is old,pay more attention to entrepreneurial orientation for the impact of corporate strategy,constantly introduce new products, use new methods, open up new markets, strive to obtain new materials, new forms of organization and new management model. Only through constant innovation, looking for entrepreneurial opportunities and possibilities, the pharmaceutical companies can not be eliminated in the increasingly fierce competition.In today's world,the uncertainty of economy development environment forces the organization to enhance their ability to adapt to a dynamic environment for continuous learning, therefore organizational learning is indispensable to the development of enterprises. Some scholars have pointed out, successful entrepreneurial activities with the broader process of organizational learning are closely related.In theory, the academic study of entrepreneurship has been a lot, but the specialized research on the relationship of entrepreneurial orientation, organizational learning and entrepreneurial performance of the pharmaceutical companies is rare. In reality, the research on entrepreneurial orientation, organizational learning and entrepreneurial performance of the pharmaceutical companies has an important strategic significance. This thesis is divided into the following steps:The first step, I systematically review entrepreneurial orientation, organizational learning, entrepreneurial performance and other basic theory. In the theory part of the entrepreneurial orientation, I systematically review and analysis the meaning of entrepreneurship and entrepreneurial research and development, entrepreneurial orientation content, and progress of domestic and international business.oriented theories, the dimensions of entrepreneurial orientation,etc. In the theory part of organizational learning theory, I review and analyze the connotation and progress of organizational learning, and the dimensions of organizational learning. In the entrepreneurial performance theories, I focus on reviewing the definitions and dimensions of entrepreneurial performance. In a review of three important theories, I make a certain amount of analysis on the entrepreneurial environment, review and analysis of the meaning and characteristics of the entrepreneurial environment,and in addition to the development and characteristics of the pharmaceutical industry.The second step, I make a special analysis on the relationship among entrepreneurial orientation, organizational learning, entrepreneurial performance and entrepreneurial environment.In the analysis of the relationship between entrepreneurial orientation and entrepreneurial performance, I not only discuss the relationship between two variables in general, also analyze the relationship of sub dimensions of two variables. In the analysis of the relationship between organizational learning and entrepreneurial performance, I not only discuss the relationship between two variables in general, also analyze the relationship of sub dimensions of two variables. In the analysis of the relationship between entrepreneurial orientation and organizational learning, I not only discuss the relationship between two variables in general, also analyze the relationship of sub dimensions of two variables. In addition, I specially discuss the regulating role of the entrepreneurial environment between entrepreneurial orientation and entrepreneurial performance,and the regulating role of the entrepreneurial environment between organizational learning and entrepreneurial performance.Through discussion of the theoretical relationship, I form the theoretical framework of this thesis and propose 26 hypotheses.The third step is the empirical study preparation. Firstly I introduce the study methods; and then carefully introduce design process of questionnaire in thesis research, and the analysis data methods of thesis research.The fourth step is to correct the questionnaire through the pre.test. I choose more than 20 pharmaceutical companies in Jilin province, including pharmaceutical manufacturers and pharmaceutical distribution companies. Through the electronic mail sending questionnaires, I distribute 150 questionnaires, and recycle 122 questionnaires, of which 116 are valid questionnaires; the recycle rate is 81.3%, and the valid rate is 95.1%. Based on pre.test questionnaires, I analysis the survey scale items, test the validity and reliability of questionnaires, and thus remove inappropriate items, complete the questionnaires.The fifth step, I test 22 hypotheses in the second step through formal questionnaires, and choose more than 70 pharmaceutical companies, including pharmaceutical manufacturers and pharmaceutical distribution companies, which have business cooperation with my company around the country. Through the electronic mail and the paper sending questionnaires, I distribute 347 questionnaires, and recycle 268 questionnaires, of which 258 are valid questionnaires; the recycle rate is 77.2%, and the valid rate is 96.3%. On the base of testing the reliability and validity, I test the direct influence, indirect influence and the modulation of the main theoretical variables in thesis research. The conclusion is that all of the 26 research hypotheses, there are 14 hypotheses are fully supported, eight hypotheses are partially supported,, and four research hypotheses are not supported. The main conclusions of the study are: entrepreneurial orientation has a positive impact on entrepreneurial performance, but the various dimensions of entrepreneurial orientation have more complex impact on entrepreneurial performance. Organizational learning has a positive impact on entrepreneurial performance, however the various dimensions of Organizational Learning s impact on business performance is inconsistent. Entrepreneurial orientation has a positive impact on organizational Learning, however, the various dimensions of entrepreneurial orientation's impact on business performance is inconsistent. Environmental characteristics play significant modulation role between entrepreneurial orientation and entrepreneurial performance, however, the various dimensions of environmental characteristics'modulation role on entrepreneurial orientation and entrepreneurial performance is inconsistent. Environmental characteristics play significant modulation role between organizational learning and entrepreneurial performance, however, the various dimensions of environmental characteristics'modulation role on organizational learning and entrepreneurial performance is inconsistent.In the end, the paper discusses the results of data analysis in detail, summarizes the whole research work, and stressed the significance of research once again. I also analyze the deficiencies and future prospects of the thesis research.