Research And Application On Supplier Viscosity Based On System Dynamics

The success of automobile manufacturing enterprises greatly depends on the quality of its suppliers. It has been a strategic demand for automobile manufacturing enterprises to manage the supplier relationship efficiently. Supplier viscosity as the extended concept of supplier relationships is a comprehensive measures of “the affinity degree of relationship” and “relationships changing tendency”. Previous studies mainly considered the two aspects, "strength" and "relationship quality". Supplier viscous not only consider the existing state of the supplier relationship, but also can predict the future changes of relationship. It has a very meaningful practical significance compared with the previous study. Besides, supplier viscosity can provide important reference to supplier classification management of automobile manufacturing enterprise, and help the company to choose the right supplier management strategies, which plays a crucial role to Supplier team training for automobile manufacturing enterprises.The current research on supplier viscous is not mature. So, this paper first put forward the evaluation index system of automobile manufacturing enterprises supplier viscosity based on five dimensions, namely, namely non-fungibility relationship value, the cooperation of inertia, adaptability and coupling structure of the evaluation. Combining the present research of enterprise life cycle theory and partnership trigger mode, this paper constructs the system dynamics model of the supplier viscosity development that can effectively simulate different supplier viscosity change in the process of business cooperation.Finally, through simulating the Company C’s Supplier cooperation, finds out that cooperating with suppliers in growing stage has greater development potential of supplier viscosity. Also, this model verified the advantages and disadvantages of supplier relationship management strategies as the car market competition is sharpening, which provides a strong support to automobile manufacturing enterprises achieving more effective management of supplier relationship.