Research On The Analysis And Proposal To The Actuality Of The Development Of Yan’an Red Tourism Economy

Tourism industry is an important strategic industry in China’s national economy, it has strong impetus function to the development of regional economy. Red tourism is the unique form of tourism in China., It is the mixture on multiple levels of the political, cultural, educational and tourism. Under the drive of guide and promote of the national policy and demand of the market, red tourism has developed rapidly. Red tourism’s economic play an important role in Old revolutionary base areas by development of characteristic industry, turning the resource advantages into economic advantages, promoting the people’s living standard in the local.But itself has many problems in the integration of tourism resources, the development of tourism product and the sustainable development of tourism. At the same time, in the aspect of theory research, the theoretical research of red tourism has been lagged behind, and did not play the role of forward-looking and instructive.Red cultural heritage of Yan’an runs deep, Yan’an is a representative city of the development of red tourism in our country. It is the education bases of the revolutionary tradition, patriotism and the spirit of Yanan. The development of Yanan red tourism experienced the reception transition period, the rapid development period and the tourism destination period. In recent years, the red tourism of Yan’an has accelerated the economic growth, enhanced the strength of the tourism industry, and tourism promotion effect is obvious, the tourist traffic significantly improved. But some problems also exist, such as the efficiency of Yan’an environment comprehensive economic is not high, tourist layer is narrow, the development of the red tourism resources lack of depth, the environment of red tourism lags behind and tourism Service talents relatively scarce etc. Aiming at these problems, the suggestions and countermeasures to the evelopment of Yan’an red tourism economic has been carried out. One is the depth of mining cultural connotation, careful planning of tourism projects; Two is to improve the structure of tourism products, extension of the tourism industry chain; Three is to promote regional strategic cooperation, build red tourism brand; Four is to increase the marketing efforts, improve the visibility and influence; Five is to accelerate the development of the necessary infrastructure and the soft environment construction of tourism; Six is the use of red culture, vigorously develop tourism commodities; Seven is to strengthen the construction and development of red tourism service personnel.