Research On Patent Operation Management Of Ningbo Haitian Co,.LTD

The current rapid development of knowledge economy, innovation driven strategy is becoming more and more attention in domestic, patent has become the enterprises in market competition to reap profits of intangible assets, but also to help enterprises enhance the core competitiveness, patent has become the enterprise of a kind of competition "weapons". During the validity period of the patent right, he and movable and immovable property, can be exchanged, inheritance and transfer. Patent as intangible assets, must through the patent operation, market-oriented operation, into products and services, a direct utility and benefits for the enterprise.In this paper, starting from the concept and characteristics of patent operation, with the patent management related theory and intangible assets management theory as the theoretical guidance, in domestic injection molding machine industry leading enterprises, for example the enterprise operation management status of patents, build in order to realize the sustainable development of the economic benefits as the goal of the patent operation management mode, to guide the enterprise patent transformation of industrialization and marketization of operation, thus effectively improve the patent technology used in economic and social benefits.Paper first through the form of field investigation, expert interview, analysis of the current situation of ningbo Haitian company patent operation management, including the development of the science and technology innovation strategy and planning, and is closely related to the patent operation, cost of resources, the description of the system, information utilization, which also USES a large amount of data, and through comparison, analysis, chart display, in-depth analysis of the company in the patent creation, utilization, protection, management and other aspects of the status quo.Second adopts comparative analysis method, from the point of view of patent operation in-depth analysis of the company in patent operational management problems, such as the lack of perfect operation management system, patent operation basic condition is relatively weak, patent competitiveness is not high, such as patent operates a single problem. This can also be used for the injection molding machine, machine tool industry in our country enterprise the shortages in the patent strategy.Finally aimed at these problems, from the "construction of perfecting the system of patent management system", "perfect patent operation basis", "patent create reserves and management, to improve competitiveness" and "flexible to implement patent operation strategy" four aspects, proposed the ningbo Haitian company deeply and in detail of patent operation management strategy. This also for other enterprises to carry out the patent operation provides a practical basis and reference, is also effective for patent operation theory.