A Study On The Development Strategy Of Xining Santianyonghong Industry Group Corporation

The Xining Santianyonghong industry group corporation originated in 1998, after almost 20 years fast development, the company has formed the management patterns primarily with real estate, the books, the hotel and so on. Overall speaking, Xining Santianyonghong industry group corporation is successful since has established. But it locates in an undeveloped economy area and under the dynamic and complexity commercial competition environment. Xining Santianyonghong industry group corporation is facing some challenges on how to continue the healthy development and have the competitive advantage in the keen competition.The key of the development of Xining Santianyonghong industry group corporation is how to formulate corporate growth strategy, further optimizes the service mix and disposes resources as well as the collection fund reasonably. On the other hand, adopts what type of the management operation strategy, the market marketing strategy, the human resources strategy, and how adjusts the organizational structure to cause it to be suitable in company’s developmental strategy, these all are the problems which urgently needs to be solved.In view of these problems, this article analyzes the problems through the SWOT analytic method. First it analyzes the internal environment, pointed out the present company biggest superiority lies in the strong ability of competition in developing commercial real estate leadership service market, setting up the good enterprise image and good cooperation with exterior benefit community in Qinghai Province. But company’s inferiority displays in the bad management foundation and the incompatible of the business. Second, this article has analyzed the exterior macroscopic environment and the competition environment which the company locates, had pointed out the corporate growth faces opportunity and risk. Third, it has formulated the objective of Xining Santianyonghong industry group corporation, and proposed the company forward and the recent development strategic target.Finally, according to the company’s overall developmental strategy, this article has formulated the corresponding strategy on company’s management operation, the capital operation and the human resources aspect, and also put forward some proposals about the governed the structure to the company.