The Research Of Large Commrecial Air Conditioner Product Development Of CX Company

Large chiller air conditioner market is increasing fast in recently years since China Macro-economic data is better in good shape. According to market trend and current product gap, CX Company is starting to develop large chiller new product.At first this thesis introduces overall market environment and China main competitors’ information in recent two years. CX company internal detail introduction, external customer requirements and development team resource are also shown. Secondly main issues during new product development are summarized and analyzed by using turn back database and internal survey tools. The main issue includes team real experience mismatch the prediction, system and key components parallel development issue, people management and project encouragement impact. Fishbone method is taken to analyze the root cause of main issues. At last considering root cause and new product development theories, the thesis provides suggestion and proposal. Feasibility and risk is also discussed in this thesis.The thesis summarizes proposal and give conclusions. For long term development, main technology innovation, system and subsystem parallel development project, team experience assessment, technology preparation, parallel development process optimization, database interaction center application and people encouragement measure will impact a lot for project performance and result. This is reference for similar new product development project.