The Research On New Productsupplychain Management Problem Of P Company

P Company is one of the world’s largest electronics companies, mainly producing lighting, household appliances, medical system and other Products. Automotive lighting division is one of the main lighting businesses of P Company. One third of cars of the world use automotive lighting Products from P Company. As the global leader in automotive lighting, P Company is leading the automotive lighting industry transit to energy efficient solution. Automotive lighting Products began to develop from the traditional tungsten lamp to LED lighting Products.With the rapid development of globalization, information and scientific technology, enterprises are facing the Pressure of more and more intense market competition. To the development of the company, the traditional business has been unable to meet the needs of business growth; enterprise began to invest in new Products and new field. Mobility department was founded in Shanghai in 2010 by P Company, aiming at developing new Products to improve People’s life on the move, adding new opportunity for P company business growth.With the Mobility new Product launch, the traditional supply chain model cannot meet the needs of the new business, there has been a series of supply chain Problems, such as delivery time is too long, too much inventory, increased obsolete stock and so on. Now P Company started to reorganize supply chain to fit new business growth, aiming to establish end-to-end supply chain to meet the needs of new business.This thesis analyzed the supply chain Problem of newly launched auto air Purifier of P Company and Provided solution to new Product supply chain Problem.