Zhe Jiang Province Z District Urban Development & Investment Company Development Strategy Research

The local government investment and financing platform is the floorboard of the kind of company, which is sponsored by the local government owned independent legal entity, in order to solve the problem of shortage and perform the functions of urban construction. Local investment and financing platform is a product of the particular historical period, played a positive role of the urbanization, but also caused a series of problems, which attracted wide attention. In recent years, the central government has taken effective measures to constraint and regulate its behavior, which raising a hot wave of market-oriented transformation of the enterprises.As a typical local investment and financing company, Zhejiang Z district urban development and investment company, grows into a strong comprehensive strength enterprise, after years of development, has made a positive contribution for the region urbanization. The economy enters into a "new normal" and the relevant policy of national macroeconomic regulation and control, are the opportunities and challenges for the company. It is urgent need enterprises to study macroeconomic situation and regional economy and its development trend, prudent choice development strategy to speed up the pace of market-oriented transformation, efforts to diversify itself into a modernized management, financing, new type of modern group enterprise, enhance core competitiveness, achieving healthy and sustainable development.Based on the Z district urban development and investment company as the research object, analysis the external environment(PESTEL) and internal abilities, summarized its opportunities, threats, and the advantages and disadvantages at the present. On this basis, it adopts SWOT matrix combine each factor, put forward specific strategic choices. Through layer upon layer analysis, according to the current internal and external environments, this paper conclusion the basic conclusion, that the Zhejiang Z district urban development and investment company should mainly choose institutional reform, finance strengthening, market diversification, resources integration and brand promotion strategies to promote enterprise transformation development target.