Research On Customers Relationship Management Of Abc Chengdu Jinniu Branch

Along with economic globalization,the wave of information technology, China’s financial market is no longer a seller’s superior, business strategy of commercial banks from the simple pursuit of "economies of scale" to explore "customer benefits" change, the importance of customer resources it goes without saying. Therefore, customer relationship management will become an inevitable choice for commercial banks. Customer Relationship Management(CRM) is a customer-centric business strategy, its information technology as a means to restructure work processes, giving businesses better customer communication skills, maximize customer profitability; customer relationship management, including an organization judgment, choice, for develop and maintain the whole process of its customers.In this paper, the research branch of the Agricultural Bank of Taurus object designed by the theory of customer relationship management branch of the current status quo Taurus CRM careful analysis, through the issuance and collection of customer and employee surveys to study how existing customers through the bank Relationship management is optimized so that customer satisfaction, which reflect the bank competitive factor of customer loyalty, customer contribution has been significantly improved and so on. Evaluation of the implementation of CRM Chengdu Branch of Agricultural Bank’s operating results and bring benefits. Then identify problems and deficiencies existing recommendations on how to improve and policy recommendations. Agricultural Bank of China has a very good guidance and reference, not only helps to increase the capacity of the Bank of customer relationship management, reduce marketing costs, but also improve the overall quality of the customer’s ability to compete and ultimately improve corporate profitability.