| With a wide range of economic reforms, development of economy, small and micro enterprises gradually into our field of view, while the country’s economic development and the increase in the GDP has a huge influence, the entire economic system is an integral part. Small and micro enterprises mainly low-tech, labor-rich, small scale enterprises, small business financing and weak anti-risk ability, once the market crisis, it is easy to be affected and unable to resist. Therefore, the study of small and micro enterprises in the fierce market competition, how to enhance the market competitiveness is very necessary, but also the main theme of this paper.Xinjiang is an important region in western China, with a strong ethnic flavor and rich natural resources, the current overall economic underdevelopment because of Xinjiang, according to the guidelines of the country’s western development strategy, The development of Xinjiang has become the responsibility of the state and local government, however, The Xinjiang is not only large state-owned energy companies and many Small and micro businesses to support the development of the economy, the proportion of small and micro enterprises in Xinjiang to occupy more and more of GDP. The development of Small and micro businesses is paid more and more attention, It can effectively guide the direction of economic development, provide low consumption and high tech products, and it can play a great potential in solving the employment problem of the whole area, but also a powerful means of market competition. Although the size of small and micro enterprises is not very big, corporate capital is not very adequate, but its high development can not be ignored, market is very active, it can play a significant role as a bridge in the whole industry chain drive, The development of small and micro enterprises in Xinjiang is very rapid, the development of increasingly large scale, therefore, The government of Xinjiang in order to better promote the development of small and micro enterprises, safeguard the legitimate rights and interests of small and micro enterprises, introduction a series of small micro-enterprise policies and measures, the purpose is to make small and micro enterprises to be carried out under the existing preferential healthy and stable development, enhance their market competitiveness, this article based on the Xinjiang small and micro enterprises as the research object, discusses the development status of Xinjiang Small and micro businesses, enhance its market competitiveness to collect data and provide the various measures, has a certain significance.This paper mainly discusses the following aspects, the first part is an introduction, mainly on the research background, literature review, research content and methods, innovation and technology roadmap and other aspects, the theoretical basis for the later, the second part is the basis of the relevant concepts and theories elaborated and analyzed from at home and abroad and the related theories about the definition of small and micro enterprises, and the third part is the analysis of Xinjiang small and micro enterprise development present situation and the existing problems, mainly is the analysis of the present situation of Xinjiang small and micro businesses, the existing problems and causes of the existing problems. The fourth part of the domestic and international market competitiveness of small and micro enterprises to enhance the learning experience, the fifth part is made of small and micro enterprises in Xinjiang to enhance the market competitiveness of the initiatives suggested mainly explained in terms of the relevant policies and measures as well as personnel training system, etc. and finally the conclusion. |
