Analyze The Consumer Market Needs Of Unisex Clothing Based On The Change Of Aesthetic Consciousness

Clothing is the active soft sculpture and as the window of the culture and civilization to become a mirror of the Times. With various infiltration of cultural thoughts, garment evolution and style change embody the development of social economy and culture, reflect the ideology and development trajectories of human beings. In the modern times of advocating internationalization and diversification, diversified development also happened to aesthetically standard of clothing, the style of Unisex becomes trend and sweeps across the fashion stage. It catches eyes, leads trend and defines the age, it presents innovative features to the public.Unisex clothing is a reflection that contemporary trendies perform their self-styles.This kind of individuality expressing totally gets rid of the restraints and barriers of gender.class.status and identity and so on.The renaissance of Unisex clothing indicates that people are no longer only demanding for physiological and interpersonal communications needs of clothing,but also seeking for expression of ego emotion and liberation of ideology.This thesis is going to analyze the reasons for the rise of developments of Unisex clothing and dissect the aesthetic value as well as design feature of Unisex clothing.from the angle of the aesthetic consciousness change.Based on the deeper understanding to traditional culture of Unisex clothing as well as through market research,this thesis is going to analyze market consumption needs and discuss the future development of Unisex clothing.These are aimed at making public have a more comprehensive and brand-new understanding to Unisex clothing,meantime,making own opinions about how to preferably prompt the development of Unisex clothing market based on the analysis and integration of market research.