Application And Promotion Of Unisex Element In Design Of Men’s Wear Brands

Public views of consumptions and values have been changed greatly with the upgrades of society.With the appearance of “His Economy” in business filed.Clothing has play an important role of supporter in social and economic culture areal,The application of Unisex element in the design of Men’s wear is becoming more and more obvious.Under this background,unisex elements in Men’s wear is become the key to the design of Men’s wear brand as a bridge that communicated with consumers.In this paper,the design of Men’s clothing brand was based on unisex elements.The main contents as following: Firstly,starting with the current trend of Men’s clothing,understand the development process of unisex elements in Men’s design and fashion cycle.Secondly,the used of unisex elements in Men’s wear brand of domestic and foreign were detailed analysis,then,put forward the concept that the application of which combined Men’s clothing brand with the unisex image.Thirdly,the existing brand market for Men’s wear also been investigated and analysis.Fourthly,unisex element was used in self-created Men’s clothing brand.Through literature research,case analysis,market research and design method,Finally,We draw the following conclusions: One is the four Men’s fashion design in the unisex elements were extracted;Two is the design ideas and design processes of Men’s clothing brand image were obtained;Three is Menswear brand “MONOLOG monologue” were self-created and designed,and unisex elements will be used in the new product development and promotion pan in spring and summer in 2019.