Research On The Development Strategy Of Qingdao Airport

Aviation industry not only reflects the economic development level of a country and area signs, but also is the strategic high-tech industry current state key support, radiation and leading role of national economy is enormous, the strategic significance of promoting industrial level and comprehensive competitive ability. Research of airport enterprise development strategy can help enterprises accurately positioning development, enhance the competitiveness of enterprises, the rapid development of the enterprise.In recent years, under the air transport industry and Qingdao city economy high speed development pattern, the status of Qingdao airport in the whole industry of air transport, and the role played in the open economic conditions are affected by the Qingdao Airport Limited passenger and freight transport capacity. Therefore, no matter from the development of the whole industry air transport point of view, or from the strategic point of the economic development of Qingdao city to analyze the rapid increase, the Qingdao airport group Qingdao airport capacity, enhance market capacity in the air transportation, vigorously develop Qingdao airport as a drive around the economic development of the bridgehead of the potential, is a strategic move of the imminent. Is in such a context, this paper uses the relevant theories of strategic management, combined with the strategic deployment of the Qingdao airport hub airport, the development strategy of Qingdao Airport Group has conducted the system research.This paper is divided into five parts. The introduction part introduces the status quo of research contents and methods of research background and significance, the thesis research and airport development strategy at home and abroad; the theory part of this paper will review the use of strategic management theory, including the internal and external environment analysis theory and development strategy theory; the main part of the thesis, the macroeconomic environment, first to the Qingdao airport the industry competitive environment was analyzed, and then the internal resources situation of Qingdao airport is analyzed, on this basis, through the SWOT analysis of Qingdao airport, proposes the overall strategic objectives and the overall strategy of Qingdao airport choice; the last part of the thesis discusses the key points in implementation of the development strategy of Qingdao airport.The innovation of this paper lies in, the strategy management theory and tools used in practice, through systematic analysis, proposed the Qingdao airport construction in our country for Japan and South Korea gateway airport, along the important regional hub airport of Yellow River Basin and the eastern coastal areas of the overall strategic positioning, and developed a balance and coordination with the two aspects of air and non aviation business, enhance the low-cost competitive strategy advantage, improve and upgrade the Shandong Peninsula comprehensive traffic function, promote industrial structure transformation and upgrading of Shandong Peninsula Urban Agglomeration and regional economic integration development of concrete strategic measures.