The Design And Implementation Of The Broadband Marketing Plan For A Unicom

With the Chinese communication operators experienced a rapid development in recent years, the communication network is more and more big, cyber source is also getting more and more rich. Fixed broadband business, as the number of telecommunications operators have a business, if the enterprise needs to obtain the development, must expand the fixed broadband market share through precise marketing, in the full understanding and grasp of customer characteristics under the condition of marketing, system function design, data mining and customer service support. Through the network resource management system design and the internal network resources and speed up the adjustment of enterprise configuration, provide the service speed, to enhance the competitive ability, is an important research topic in the communication operators facing.This paper is based on the theory of precision marketing, the broadband business of A city China Unicom are analyzed, and points out that the communication operator completes the design and construction of marketing system, the critical issue for the implementation of precision marketing. How to base on finite fixed network resources and investment cost, continue to reduce investment cost and improve the utilization rate of cyber source, China Unicom A City branch to "make an inventory of resources, to guide business development" as the direction, carried out a series based on the fixed network resource management system should be used to develop the work, thus the precise marketing precipitation resources, success will become effective resources. In this paper, on the basis of practice, in view of the existence of A Unicom broadband field of precise marketing work problems, combined with the A city in the actual competition environment and the actual situation, carries on the design scheme of broadband A UniCom company marketing, and complete marketing system to achieve broadband. A Unicom customer group broadband penetration accurate scale premise marketing program must be the construction of resource management based on project. Especially selected and audit of the target region, must speak, to resource management system data, the selected target region is realized by "fixed line resource management system" of the target region audit is realized by the "comprehensive information map". Therefore, the present situation, the thesis focuses on A Unicom fixed line broadband business, put forward the countermeasure correspondingly, and in guiding the accurate marketing concept of fixed network resource management system construction, let us follow the practice of charging A Unicom fixed line broadband precise marketing scheme is full of confidence, has the reality instruction significance and a strong reference value.