Research Upon DZ Logistics Company Development Strategis

DZ Group Company is a state-owned enterprise, its main business is coal mining and coal sale and its product is sold to Wu Gang, Pan Gang, Chong Gang, Da Gang and Da Zhou power plant. Now DZ Group Company’s asset is more than China$4 billion. In 2013, its taking was more than 2 billion RMB and the taxation of profit reached more than 200 million RMB. DZ Group Company has many business such as coal mining, the production and processing of building material using coal ash, the transportation and marketing of coal, power generation, machine manufacturing, resources integration, gasoline and gas filling. DZ Group Company persists in transforming mining industry and developing other business and has ten key projects such as the construction of new mine, resource exploration and logistics park and these actions lay the foundation of sustainable development. However,DZ Group Company performs bad and its prime business can’t satisfy the development of DZ Group Company with the structural transformation of the economy and the falling of coal price. So in this critical moment, DZ Group Company makes a big decision for transition and developing logistic is seen as the key. But the development of logistic doesn’t meet the expectation, so the management layer rethinks how to develop the logistic and then awares the importance of strategic planning.The paper focuses upon a traditional coal enterprise which devotes itself to develop the logistics industry and summarize factors that can impact the performance of developing the logistics industry by fully analyzing the internal environment and exterior environment of the enterprise. Then the paper uses SWOT analysis tool to obtain strategic combination with analyzing the advantages and disadvantages and sets down the logistic planning, the path of strategy implementation and supporting measure. The results show that:(1) growth-oriented strategy fit DZ Group Company;(2) The strategic positioning of DZ Group Company is to become a third party logistics enterprise and its business scope of radiation throughout: Si Chuan, Chong Qing, Hu Bei and Shaanxi, which is established in Da Zhou city and the Northeast of Si Chuan province(3) The strategic target of DZ Group Company is to become the first-class, industry-leading and well-known modern logistics enterprises(4) DZ Group Company should ensure the healthy development of logistic by seizing the opportunity, deepening reform, innovation management and optimizing process.