Advantage Analysis And Strategy Research In Cloud Computing Environment Of The Smes Informatization- Based On Example Of Q Digital Television Company

With the rapid progress in the global economy, companies are in a new competitive environment, changes in the competitive environment to promote business enterprises to seek a way out of information technology, IT technology to promote the rapid development of information technology enterprise progress. Chinese enterprises uneven degree of information technology, and medium-sized enterprises, new enterprises due to the use of advanced production technology and management mode. On the information requirements are relatively high, these more advanced business information, small businesses and enterprises due to the old capital, production technology, management and many other reasons, the level of information is relatively low.Firstly, the background and significance of the study are described, and then clear the main research content and research ideas. Cloud computing describes impact of information technology on SMEs; Porter Value Chain model and information strategy model.Then, the paper clarified the impact of cloud computing analysis of competitive advantage for SMEs, including small and medium cloud computing applications cost and benefits analysis; advantage based on value chain analysis; cloud computing value of the activity itself advantage; cloud computing enterprise internal strengths, etc.Secondly, the paper launched a cloud computing strategy of SMEs information analysis; enterprise business functions and management model; aggregate demand information management; demand for information elements; SME information and planning priorities obstacles; cloud computing SME information policy analysis.Finally, Q digital television company cloud computing information technology case studies; informatization construction background information processing cloud computing solutions to the digital television company Q implementation steps, such as the effectiveness of cloud computing value chain.Hope that through this research, enabling more SMEs recognize the advantages of cloud computing for SMEs and opportunities for SMEs in the implementation of cloud computing to provide information under the Policy Reference and empirical reference.