The Brand Construction And Management Of Heal Force Company

With the advance of technology, especially the rapid development in medicine, the rapid progress in medical device represented by medical imaging, enterprise’s brand awareness has also been gradually enhanced. In recent years, the domestic medical device industry is trying to speed up the progress of brand management and construction, such as LK, but it is difficult to compare with foreign company. The core competitiveness of the medical device industry is gradually reflected in the brand’s competition, if you want to have advantage in the development of the industry, it is necessary to create an internationally renowned brand, and form the brand’s credibility in the society.Through literature researching and in-depth practicing, this paper studies and discusses Li Kang’s Heal Force on brand construction strategy and planning route, and gradually finds the existing problems of Li Kang in brand construction, And, this paper also combines the brand construction experience of the outstanding international and domestic medical device industry, goes to its dregs, takes its essence, to collect the right management methods and strategies, and gradually apply to the decision-making of the enterprise. At the same time, through deep communication with the senior management of this enterprise, and based on some practical data of this enterprise, eventually forming scheme to help LK at Heal Force brand construction and management, and hope this can cause the medical device industry to pay attention to brand construction.