Research On The System Of Regional Vehicle Market And Measure

Although passenger cars has become a lot of household necessities, passenger car sales market development is more stable, but for all regions of the actual situation of regional passenger car sales is difficult to grasp, this is bound to affect enterprises and dealers for expanded reproduction and accurately grasp the network layout, only grasp the regional development situation, to better decisions.This article from the regional environmental research, regional passenger car passenger car industry market development research, regional passenger car consumer behavior and consumer trends, regional passenger car market dealers network layout, regional passenger car market development potential index and so on five key factors of regional passenger car market, establish a regional passenger car market research system. At the same time, in the Chinese passenger car first big province of shandong province as object of empirical study, analysis of the five key areas of shandong province, it is concluded that the passenger car market in shandong province industrial environment, the situation of market and consumer behavior characteristics, dealer network layout and development potentiality index.In this paper, through building the appraisal model of regional passenger car market development potential, on the basis of existing data more accurately grasp the market development trend, for enterprise decision-making and provides decision-making support for passenger car dealer network layout.