The Research On Cultivation And Development Of Industry In Rural Tourism Town

China has a vast region and obvious geographical features which is rich in tourism resources. Rural tourism town as the basic unit of the geography space structure, it has numerous quantity and various style. They or have stunning natural landscape, or have a strong cultural heritage, or have unique ethnic customs, or have tantalizing cuisine. Because of this, more and more tourists flock to rural tourism town, it has gradually become an ideal place for leisure tourists. Rural tourism town is high-profile as a tourist destination, and it is also as the local residents living, employment and entrepreneurial activities. It is the direct carrier of the tourism industry which plays an important role for stimulating local economic growth, accelerating urbanization and new socialist countryside construction. With an increasingly focus on rural tourism town, including the government, developers, academics, tourists, the corresponding academic research system began to form. But overall, the practice research more than theoretical researches, especially researches on rural tourism town tourism industries are much fewer. Articles choose rural tourism town cultivation and development of the tourism industry as a research direction is particularly urgent.The article is based on the industrial cultivation and development as well as the relevant theories of socialist new rural construction, then, it use tourism, management, industrial economics, regional economics, sociology and other disciplines theory and method for multi-disciplinary crossover study. The article mainly through the study in the following sections:First, comb the rural tourism town theoretical knowledge. First, comb the relevant research results of rural tourism and tourism town, Then, elaborate on the concept, classification and characteristics of rural tourism town, Finally, put forward part of the theoretical basis of this study.Second, analyze the feasibility and necessity of rural tourism town tourism industry cultivation and development. The feasibility includes a good environment support, transformation and upgrading of tourism consumption and urbanization construction. Necessity is the cultivation and development of rural tourism town industry can improve the town tourism industry system, promote the local residents’ employment, and accelerate the construction of new socialist countryside.Third, construct rural tourism town tourism industry selection and evaluation model to determine the overall pattern and its cultivation base path. Use AHP and entropy method to build a combination of subjective and objective evaluation model to determine the tourist town of rural tourism industry weights. Rural tourism town tourism industry’s overall fostered pattern is divided into organizational model, industrial model, and operation mode. Its cultivation path can be respectively from the "growth pole", the perspective of industry chain and industry cluster.Fourth, the development research rural tourism town tourism industry. Including rural tourism town tourism industry’s influence factor analysis, analysis of the development model based on four different types of tourism town tourism development and model optimization.