The Study On Strategy OfQingdao International Automobile Port Management Corporation

At present, China is actively promoting automobile industry and plan to push it into one of the mainstay industry of national economy, which realize researching and producing independently then elevating automobile trade as an national goal. After consulting automobile port developing experience of Tianjin, Dalian and Shanghai, The Committee of Qingdao Free Trade Zone decide to register a 100% national owned corporation, Qingdao International Automobile Port Management Corporation, for better service on building a first class international automobile port. This corporation is the first automobile port management platform in Chinese free trade zone ports, which can take many experiences for national automobile ports developing in future.Basing on the advantage of Qingdao Qianwan Harbor’s shipping condition and favorable location, Qingdao International Automobile Port Management Corporation supplies automobile exhibition, automobile finance, warehouse logistics, importing &exporting agent services with free trade zone preferential policies supporting, which is the strategy for building a comprehensive automobile industry park having producing, storage, logistics, trading, exhibiting, and entertaining functions.However, it is the first case in Chinese automobile ports for the business model as a management platform. Qingdao International Automobile Port Management Corporation has its advantage and its disadvantage as well, which also lack of successful lessons to learn. That means this business model need to analyze its developing strategy after considering practical situation of corporation and market environment comprehensively. Then it can give an conclusion of flaws of the current strategy and further suggestion of strategy modification.