| In recent years, with the improvement of people’s wealth and the increas e of leisure time and disposable income, domestic tourism demand continues to grow at high speed.Now, with the relocation of the old industrial enterprises a nd the space left for the economic development, the industrial cultural and hist orical value of many enterprises is becoming more and more valued by the rel evant departments. In 2010, Qingdao issued the guidance opinions to accelerate th e development of tourist industry and clearly pointed out that Qingdao should gui de the diversified development of tourism products. Besides, the 15th article point ed out the importance of developing cultural tourism. Therefore, the idea of cons tructing Tsingtao Beer Cultural Recreational Business District emerges. The compre hensive landmark business district integrating many functions and industries and c entering Tsingtao beer culture and industry culture shall be built around the No.1 F actory of Tsingtao Beer.After the modification, it will scatter the dazzling shine and will be sought after by tourists as the new landmark. At present, the project pla nning and design has been completed and it is in the stage of construction fini shing. In the thesis, on the basis of the detailed studies of domestic and foreign relevant theories, SWOT analysis is carried out based on the project basic situa tions. Besides, the tourism development resources are evaluated by applying"336-ty pe evaluation model"; suitable development strategies for Tsingtao Beer Cultural Re creational Business District are developed; the corresponding safeguard measures ar e put forward; the reasonable prospects for the completion of the project are made.The thesis is divided into six parts.Part one is introduction. It includes the research background of the thesis, th e project introduction and significance, reviews the related theories at home and abroad, expounds the research idea, the research contents, research methods and technical routes and highlights the innovation points and the deficiencies.Part two is the analysis of tourism development environment and conditions of Tsingtao Beer Culture Leisure Business District. The external environment and internal resources of Tsingtao Beer Culture Leisure Business District are summari zed; the existing resources conditions are analyzed through SWOT.Part three is the tourism resources evaluation of Tsingtao Beer Cultural Recreat ional Business District. "336-type evaluation system" proposed by professor Lu Yun ting, namely,three values, three major benefits and six conditions is applied to eval uate the tourism resources of Tsingtao Beer Cultural Recreational Business District.Part four is development strategies of Tsingtao Beer Cultural Recreational Busi ness District..Starting from space and time layout ideas of tourism development, th rough the investigation and analysis of tourism market, the market positioning of tourism development is determined; reasonable development strategies are work ed out; the corresponding tourism products are planned.Part five is the safeguard measures of tourism development of Tsingtao Beer Cultural Recreational Business District. It can ensure the smooth development proj ect and the lasting development if it can change the leadership concept, establish sc ientific and effective development mechanism, highlight the characteristics of th e project and insist on sustainable development strategy.Part six is the research summary and prospects. The research objects are summ arized and reasonable prospects are made. |
