The Study Of Tsingtao Beer Brand Marketing Based On Media Strategy

Influential propagation is essential to the brand marketing of modern corporations. Media as a carrier of communication is a crucial part in it. Tsingtao Beer as the biggest brand in beer industry has long history in brand marketing and accumulates plenty experience in media strategy.I focus on the Tsingtao Beer media strategy via the view of media relation. There will be6chapters and the first two chapters will be concept paraphrasing; the3rd chapter will be a full analysis of Tsingtao Beer; the4th chapter will be doing research in Tsingtao Beer branding and media institution; the5th chapter will be concentrate on representative cases of Tsingtao Beer media management; the last chapter will be conclusion and advises on the aspects of media strategy.The main theme of this postgraduate dissertation is to do some helpful study for media strategy and might enlighten other scholars’research.