Impacts Of Recreational Business District On Destination Tourism Image

As the new recreational space to meet both tourists’and local residents’ recreation demand and the new attraction in the destination tourism product system, recreational business district continues to rise in many cities and has become a popular space of tourists apart from some main scenic spots. At the same time, the competition between destinations is increasingly fierce, all destinations begin to consider the image and the image has become a key elements to attract tourists. The development of RBD involves government, residents, tourists, etc., so the impact on the tourist destination must involve many aspects of the tourism destination development. This article attempts to choose "tourist destination image" as a breakthrough point to investigate the correlation between the recreational business district and the tourist destination image.Through the literature review of RBD and TD1. the article finds that RBD has been regarded as a new tourist attraction. Related research has found that RBD will promote the brand and image, but that are all descriptive analysis, there is no empirical research. Existing study finds that tourist attractions is one of the important factors of tourist destination image, but there is no related research about the specific impact of RBD on tourist destination image.Based on this, the article puts forward the research hypothesis that RBD’tour function has a positive significant effect on the tourists’perception of the the tourist destination image associated with RBD itself.The article selects a representative RBD--He Fang Street and Southern Song Imperial Street area in Hangzhou as the study case and collects data through questionnaire investigation, formal interviews and informal interviews, field observation and other methods.On this basis, choose to use SPSS to analyze the statistics to obtain the analysis conclusion:(1)Tourists visited RBD perceive much more obvious about tourist destination image associated with RBD itself than tourists who haven’t visited RBD;Tourists know and visited RBD perceive much more obvious about tourist destination image associated with RBD itself than tourists who know but haven’t visited RBD;Tourists visited RBD perceive much more obvious about tourist destination image associated with RBD itself than visited before.(2)Different tour motives and information sources of RBD for tourists to the destination’s tourism image perception has different distribution, but it focuses on some of the popular image on the whole, while there is not very significant difference.Tourist’s level of education and age have relevant relations to the RBD’ impact on TDK while the vocation has no significant correlation.(3)The vast majority of local residents think that the construction of RBD has great influence on destination image. RED has gradually become a new landmark and destination of a new area for local residents and overseas visitors.Based on a single and specific recreational business district——He Fang Street and Southern Song Imperial Street area in Hangzhou. this article makes an empirical research from the perspective of the tourist attractions.In theory, it plays a supplementary role in the relationship between the recreational business district and the tourist destination image, at the same time it enriches the research about the role and function of recreational business district in the development of urban tourism. In practice, the article provides certain reference and guidance for many destinations to construct and develope recreational business district.Due to some restricted factors, there are some problems failed to in-depth discussion and analysis in the research process.The selected case has its own uniqueness, further research should choose more than one cases to compare different types of RBD.and to enhance the reliability and universality of conclusions. Although this paper draws the conclusion that RBD has a positive significant impact on TDI, the mechanism and principles of the impact does not been concerned. others can try a detailed research in the future.