Changning City Agricultural Products Marketing And Support Policy Research

With the continuous development of the socialist market economy, the marketing of agricultural products to promote China’s agricultural production, guide consumption of domestic agricultural products, has played a more and more important role of promoting agricultural economic development and agricultural structure adjustment. In the face of the fierce competition between home and abroad and the contradiction between supply and demand of agricultural products, it is important to strengthen the marketing strategy of agricultural products.To promote the development of agricultural economy and rural reform deepening, and solve the problems of "agriculture, countryside and farmers", not only need to adjust the industrial structure of agriculture in the current, improve agricultural production, need more attention and strengthen the marketing of agricultural products, give full play to the role of government in the process of agricultural products marketing, formulate scientific and effective marketing strategy, to solve the problems existing in the marketing of agricultural products.After 30 years of reform and exploration, Changning City agricultural products sales market has initially established a given to market mechanism, the macro adjustment of the government, supplemented by the agricultural product circulation market economic system. However, micro level in Changning City agricultural product circulation market, agricultural product marketing system is not perfect, trade in agricultural products marketing efficiency is low, the contradiction between small-scale production and big market is particularly prominent. The main purpose of this research is through the analysis of Changning City agricultural marketing present situation and the existence main question by in Changning City agricultural products marketing model analysis and summary, to explore the Changning City agricultural products marketing system development strategy problem, trying to establish a high efficiency, safe and orderly, can meet customer requirements of the marketing system of agricultural products.In this paper, the basic idea and logic is:on agricultural products, agricultural products marketing and support policies related to the theoretical basis, through the analysis of Changning City agricultural products marketing present situation and the existence main question, again compared to the United States, the European Union and Japan in the marketing of agricultural products to take the support policy. Finally, it puts forward suggestions for development Changning City marketing of agricultural products. In the research of this paper, the method of documentary research, historical research, comparative study, and investigation method are used.. The full text mainly divides into three major parts, the first part mainly introduces the research background and the significance, the research content and the method as well as the domestic and foreign research dynamics. The second part is mainly Changning City agricultural production and agricultural products marketing situation analysis, analysis of the main problems existing in Changning City agricultural product marketing, and compare the United States, Europe, and Japan government support policies. The third part is to put forward the development of Changning agricultural products marketing innovation idea.