Research On The Situation Analysis And Strategy Of Chinese Herbal Medicine Market

Chinese medicine is based on traditional Chinese medicine theory, has a unique theoretical system and application form, fully reflects the natural resources in China and several characteristics of history, culture, etc, is one of the most splendid part of the rich heritage of the Chinese nation. Since the founding, our country is very concerned about the development of Chinese medicinal materials, and introduced the relevant laws, regulations, and relevant regulatory documents management system of Chinese medicinal materials may be regulation, played a positive role in the development progress of Chinese medicinal materials, but in traditional Chinese medicine resources present situation, the production, distribution, management, knowledge, laws and regulations, policies, etc. There are a series of problems, timely and effective specification management puts forward reasonable opinions and Suggestions of Chinese herbal medicine market, and improve the renovation market regulatory focus, formulate relevant laws, regulations and policies, perfecting the infrastructure, market scale management, improve the quality of TCM products, and win more consumer market.Today is a pay attention to environmental protection, pay attention to health, pay attention to the era of nature \ "Return to nature\" and \ "nature\" has become a global pursuit of health, there are one thousand cultural basis of traditional Chinese medicine as a guide of Chinese medicine, with its original medicinal TianRanXing, get more and more people gradually accepted and approved. At present, Chinese medicine export more than 130 countries and regions throughout the world. The widespread dissemination of traditional Chinese medicine, is not only the domestic market prosperity, Chinese traditional medicine also make international medicine market capacity, scope of use is also growing. Although the broad prospects for traditional Chinese medicine industry, under the support of national policy, promoting scale at first, however, there are many problems: such as the lack of high quality and high value-added competitive products; Exports are mainly composed of the original medicinal materials, Chinese traditional medicine preparations, proprietary Chinese medicine is less, the economic benefit is low; Even in Europe and the United States and other developed countries, proprietary Chinese medicine only through the form of health food or food additive into the market; Domestic enterprises in the production and scientific research is still relatively backward, and the lack of international competitiveness, etc. All these problems to be solved and further research. In this paper, based on traditional Chinese medicine medicinal materials market found on the basis of analyzing the present situation of our country medicine market existing problems and countermeasures, better development of herbal medicine market in our country, so that the medicinal materials market in the world.