Risk Management Study On KL Company’s New Product Development

The development of new products can win more market and greater profits for enterprises, but also comes with enormous risk. This article from different stages of the new product development process and the possible risk will be encountered during each stage, based on the characteristics of each risk in the new product development, reveal it is very important and necessary to introduce risk management during the new product development. In this paper, taking the development of July products as an example, risk management will be applied to the new product development. Identify the risks may be faced of July products during the development of the market survey, market localization to the final product mass production and launch on the market the whole R&D process, at the same time combined with "risk factors analysis method" and "risk rate assessment method" to quantitatively analyze the characteristics and the size of various risks. Through improving the development process of July products, make some effective control methods and measures, as far as possible to reduce or even avoid the risk. Improved process of the new product development can be applied not only in July products, but also suitable for the traditional new product development project. It can effectively control the risks existing in the development of new products, improve the success rate of new product development, bring huge profits for the company to win more chips.