Study On Composing Of L Company Light Mobile Machinery Shop Medium Term Business Plan

L company is a vehicle enterprise specially engaged in the cause of light commercial vehicle, light mobile machinery shop is one of the important sector of L company. As a vehicle sector, it involves many related areas and elements, the input of resources is large, so its achievements and failures have great and far-reaching influence. The author thinks that preparing medium-term business plan in advance can be a crucial role for the success of L company light truck business. Therefore, mid- career planning research naturally is critical.This paper with introduction of the background and significance as the breakthrough point, by study the related literature at home and abroad, combined with the research ideas and methods, thus related theory and the basic requirements for medium-term business plan. Second, standardize and numeral SWOT analysis L company light truck enterprise’s internal and external development environment in detail, so as to put forward guiding ideology, basic principle, goal setting, structure design and the management team building, product combination, capacity layout, building marketing system, the basic solution such as financial benefits of L company light truck business in the medium term(future 5 years) career. Again, put forward safeguard measures of the medium-term business plan, should focus on strengthening management senior managers and staff training, establish a good corporate culture and establish a sound mechanism of incentive and constraint. Finally, research conclusions and the direction of further research were introduced briefly.Through the above process, formulate and form a complete medium-term business plan. On this basis, the topic focus on optimization and application the 5 w2 h system model and SWOT analysis as two management tools.5W2H system: refers to anything or work, there are seven aspects from the target object(what), purpose(why), those(who), time(when), regional limit(where), operational procedures(how do), input- output(how much) and so on.SWOT analysis: refers to anything or work, prior to full analysis in internal environmental advantages/disadvantages such as human resources, hardware, in and out of the channel, the systems and mechanisms,and analyse in the field of macro environment, goal, customer preferences, competition, and other external environment opportunities/threats, compare with quantification index, to determine the corresponding strategy, formulate the corresponding system of 5w2 h.