A Study Of Development Strategy On Bei Zhong Steam Turbine Generator Corporation

Power genetating equipment manufacturing industry is the strategic industry being developed with the priority right by the country.With the fast and stable development of the national economy and the increasing demand of power,and facing strict national energy policies and requirements of efficiency of power generation equipment environmental protection,Bei Zhong Steam Turbine Generator Corporation faces with new and unprecedented situation under the new condition of competition with all the domestic and foreign suppliers in Chinese market.Meanwhile with the various complicacy and the fierce competition of power industry,how to develop in future,to maintain the company’s steady development and to improve the economic interests,has become the most important issue which is in the urgent need of solving.This paper adopts the research method of combination of theory and practice with Michael.Porter theoretical knowledge of enterprise competitive strategy.The paper begins with the external environment of Bei Zhong Steam Turbine Generator Corporation(including:domestic power market environment,power industry condition of the civil),and the internal environment(including:resource situation,technology level,product structure).On the basis of it,describe the strength and weakness of Bei Zhong Steam Turbine Generator Corporation,especially emphasize in the opportunity and threat,namely strategic analysis.According to the consequent,outline the strategic intention and strategic objectives of enterprises,put forward to the development strategy---differentiation strategy.Embodied in differentiation of product characteristics,quality differentiation and marketing mode differentiation.Meanwhile,the paper company with its own characteristics in the process of the implementation of the strategy,make certain exploration of the strategy of control and management.