The Research Of Small And Medium-sized Enterprise Marketing Innovation Strategy

At this stage, after the majority of enterprises in the development of the accumulated some wealth, there is content with the idea to ignore the importance of innovative enterprise development, especially in the current increasingly competitive market environment, innovation the development of enterprises can not be ignored. Micro-enterprise marketing innovation as proposed, is exacerbated by competition between enterprises, then, how good customer marketing, allow customers to identify their products in the product experience, enhance corporate marketing strategy, the current development of SMEs is essential. However, the current for the "micro-innovation" concept and management, mostly in staying at the emotional level, with little explanation and analysis of its doctrinal.Based on the above, this article is intended to micro- marketing for SMEs to explore innovative research, on the one hand to deepen the new concept of micro-innovation do useful research through research discussed in this article, on the other hand, since the promotion of SMEs in health development of useful research to try to do. Specifically, this paper discusses the idea around to ask questions, analyze problems and problem solving main line, this paper, micro- marketing theory to SMEs innovation issues were discussed in the discussion, this paper will be related to the concept of this study an overview, and then marketing innovation of SMEs conducted in-depth analysis, combined with the related cases on micro SME innovation empirical analysis, and finally Based on the conclusions of their research on how to improve SME micro innovations enhance the level of corporate development put forward some countermeasures and suggestions for promoting marketing innovation of SMEs in China to do a useful contribution.In short, through this paper discusses the problem of SMEs micro-innovation research, not only for the rich literature of the study micro innovations made some useful contribution to the rich, for his part, has effectively consolidated the marketing I have learned theoretical knowledge, theory and practice guidance has played a good role.