The Research Of Network Marketing Strategy For Small And Micro Enterprise

With the rapid development of economic society in China and guidance of nationalpolicy, popularizing rate of internet has increased year by year. How to conduct networkmarketing effectively has become a topic in front of each enterprise. In China, there arenumerous small and micro businesses. However, living environment of most small andmicro businesses is very complicated, and they have many problems, such as shortageof funds, deficiency of talents, and lack of policy support. Network marketing isdifferent from traditional marketing in marketing concept and actual operationalapproach. Network marketing can assist small and micro businesses in reducingmarketing costs and breaking through limits of time and space. The difference betweensmall and micro businesses and large and medium-size enterprises can be shortenedthrough taking advantage of network marketing, so as to form their own advantagesgradually on internet platform.Compared with traditional internet, mobile internet is faster in development andlarger in market potential. Mobile network marketing will be the trend and direction inthe future. In this paper, advantages and disadvantages of micro-blog marketing andmicro-letter marketing, existing problems, possible development direction in the future,and Taobao marketing were introduced simply.In this paper, living conditions of small and micro businesses in China anddevelopment status of internet in China were analyzed. The necessity for small andmicro businesses of China to conduct network marketing was stated. Problems andbarriers met by small and micro businesses in China at the time of network marketingwere analyzed and traditional network marketing and mobile network marketing wereanalyzed and compared. And finally, specific methods and strategies for small andmicro businesses to formulate network marketing were put forward with the example ofHM Advertising Company. I hope to provide some assistances and references for thedevelopment of small and micro businesses through some researches on networkmarketing strategies of small and micro businesses.