Competitive Strategy Analysis Of Sinochem Oil Gas Station Department

The Sinochem oil as China’s fourth largest oil company, has been commttted to the oil business since the company established. Company’s business has develop from the trade type to cover the whole industry chain since the market reform and open. Get the terminal market means to grab the final source of profits, can eventually win the market, so there are more and more competitive in the development of gas station. As the most young department of the company, gas station department undertake the important responsibilities to develop Sinochem gas station. It is of great significance to study the gas station department competitive strategy so that Sinochem can beckoning to grow from a limited resources and competitive market.Due to fierce competition and lack of experience, the Sinochem gas station still have many problems such as station development and station operation. This article first through the PEST and five model to analyze the external environment of the department, to the department of SWOT in-depth discussion, and benchmarking with CNOOC company. Then put forward for the competitive strategy suggestions to Sinochem gas station department, including the structure of the organization, industrial chain, the station centralized, the distinctive marketing, brand construction, human resource management and customer relationship management.