International Tourism Service Trade Development Research Within Regional Economy

Ningbo City is a harbor city of Zhejiang Province, located in the Eastern River Delta Area. Since the reform and opening policy took place, Ningbo has developed into a port and foreign trade oriented urban developing mode, under the construction of port, the rise of private economy and the policy promotion of government. However, the intensified globalization process has made a higher request for a better city economy environment. Shanghai, the city near Ningbo, had put forward the goal of building the international trade central city in the early 1990 s.The success of establishing Shanghai Free Trade Zone has set an example for Ningbo to carry out regional economic transformation.In accordance with the overall ascension of regional economy, Ningbo international service trade development has turned from the traditional departments, such as, transportation, logistic, tourism and other commercial service departments to emerging departments like culture, finance, telecommunication. Ningbo international travel service as part of the traditional service trade has developed rapidly in recent years. Relying on its own regional culture and tourism resource advantage, Ningbo has strengthened the group of small and medium-sized enterprises, accelerated the construction of tourism infrastructure, nurtured international tourism service talents, created international brand of Ningbo Tourism.However, Ningbo international tourism service trade still faces a lot of problems, such as the narrow international tourist market, the limited tourism resources, incomprehensive infrastructure constructions, low utility of foreign capital, lack of high level tourism trade talents, the weak international competitiveness. So it has become a key point for how to find new ways to promote international tourism trade development in accordance with optimizing Ningbo foreign trade structure and building international trade central city.Documentary research method, data analysis method and case study method has been adopted in this paper. First of all, statistical analysis method has been used to study the present situation of Ningbo international tourism service trade, the evaluation of the competitiveness of Ningbo international tourism service trade and the advantages and the problems Ningbo faces. Second, it expounds the definition of urban economy and discusses the now initiatives to build international trade central city based on the situation of Ningbo. Third, it studies the relationship and co-influence between urban economy and the international tourism service trade. At the last, it case studies the possibility of Ningbo Cruise Tourism Industry Development and puts forward some relevant suggestions.In the same way,it talks about the reason of exhibition tourism booming and the benefits it has brought.The paper summarizes the importance of developing international tourism service trade which should focus on the regional advantage and comply with the macroeconomic urban planning. As well as the necessity of transformation from traditional tourism service trade mode to culture, transportation, finance, telecommunication and other service trade department comprehended diversified service trade mode.