Comparative Analysis Of American, Japanese And China At International Tourism Service Trade Competitiveness

With the deepening and development of the world economy and trade liberalization, services trades have developed rapidly and play an increasingly prominent role in the whole world range. With the changing of the international market structure, cargo trade is gradually being replaced by services trades, and its development level has become an important factor to measure a country’s economic status. With the growing international competition and more frequent trade cooperation between countries, the development of bilateral trade is promoted, and the numbers of signed bilateral trade agreements are increasing, so the links between countries are more closely. In the background of economic globalization, the degree of trade liberalization is growing, bilateral trade development has not fully adapt to the development of individual’s economy, the multilateral trading slowly get more and more attention, and has been developed rapidly.In this international context, services trade of each country ushered in a new development opportunities and challenges. The tourism as one of the most rapid development of the services trade, to study the development of tourism service trade countries and compare the difference, to introduce the advanced technology and sophisticated management experience of other countries, and promote the development of domestic tourism services trade, thus promoting the development of services trade and country’s economic. It has some practical significance to study this point.Firstly, this paper collect and collate the international tourism and service trade-related literature through the domestic, analyze it from different angles, summarize the main research directions and research methods of scholars at home and abroad in the service trade and tourism trade area. Secondly, based on comparative advantage theory and Porter’s diamond model theory, make the relevant definition for the connotation of trade in services and rich tourist trade. The status of American and Japanese national tourism services were analyzed and compared to find out their difference points, and summarize the exist key issues of tourism service industry. Then, using international customary measurement evaluation of the country’s international competitiveness, i.e. international market share index, comparative advantage index, and competitiveness index, to compare the overall level of American and Japanese tourism service trade development, and further analyze the competitiveness performance of our tourist industry. Then basing on the analysis of Porter’s competitive nations advantage, using seven factors and four main conditions diamond model and building econometric models to portray, through the conduct analysis of the principal component regression model, the influence factors and relevance size on the competitiveness of China’s trade in tourism services is obtained. Finally, through the analysis of the status and the key factors for the development of tourism services, SWOT analysis is carried out to put forward specific suggestions for the improvement of the international competitiveness of trade in tourism services.